Overview
Hadean teams up with Acid Works to re-align how they lead digital and physical simulation.
Following on from our success with O3DE, we linked up with Hadean in London to re-organise and re-design how they showcase their exciting simulation and AI product offers to their varied audience. From gaming to defence to fashion, all powered by cutting edge simulation and AI tech. It was an intriguing and complex brand and build challenge, just the type of project we love to take on. Read our case study below to see what we created.
- StatusLaunched January 2024
- IndustrySimulation, AI, Gaming
- ServicesUI / UX, Branding, Content
HIGHLIGHTS



Outcome
- Brand Strategy
- Design Systems
- Site Transformation
- Content Rollout
Hadean had a unique challenge, managing and marketing contrasting sides to the business. This had fragmented their platform and site architecture, so a big part of this change was to align the website architecture, modules, build and brand assets.
They were also heavily active in events and content production, so we created content, video and brand assets that were optimised to work across the fully activity landscape and increased ‘time to audience’ production.
DESIGN & BUILD




Model
- 4 month sprint
- 2 FT team members
- 2 support contractors
With a heavy runway of activity combined with some flexibility and discovery required for the final deliverables, we agreed an approximate monthly budget with Sidero which both sides the room to scale or slow depending on the focus of that month.
Benefiting both sides with the ability to think, design and launch at speed, rather than being weighed down but micro tasks and paperwork.
OPTIMISATION






- Project LeadGareth Davies
- Multimedia DesignerEmilia Apreda
- Front-End DeveloperNoel Fernandez
- Development LeadSanket Nagvekar




